Lim Xin Yin Joanne
Financial Services Consultant
Hi, I’m Joanne!
I embarked on my journey in 2021 after graduating, driven by a deep realization from my own childhood. Growing up, I watched my parents work tirelessly—15 hours a day, 7 days a week—just to make ends meet and feel financially secure. Despite their hard work, financial planning was never a priority. Like many Singaporeans, they didn’t believe in insurance and had little to no coverage.
That changed when I joined the industry and took it upon myself to ensure they were protected. Just a year later, my dad was diagnosed with Stage 3 Colon Cancer. He had to undergo surgery and 8 months of chemotherapy, leading to medical expenses exceeding $50,000. Without insurance, this could have drained their lifelong savings. That experience was a wake-up call—not just for them but for me as well. It reinforced how crucial financial planning is, and today, they are strong advocates for it.
This personal journey has shaped my mission: to help individuals, couples, and families secure their future without the fear of financial uncertainty. Whether it's retirement planning, wealth accumulation, or ensuring that you and your loved ones are well-covered for unforeseen events, I’m here to guide you toward achieving financial freedom and peace of mind.
Let’s have a chat and explore how I can help you build a future where you can focus on living—without worrying about the "what ifs."
ABOUT ME
WORK
Green Apples Advisory Branch, Manulife Advisory Group
Gravitas Assurance Advisory Unit
CREDENTIALS
Million Dollar Round Table (MDRT) Qualifier 2025
Recent Testimonials - What my Clients Say
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Xin Yin is friendly and never pushy!
Xin Yin is friendly and never pushy. Her after-service and assistance with claims is good. 如果我有任何疑虑,她都会详细地解释。
I will definitely recommend Xin Yin to my friends and family!
Josephine
Admin Executive -
Hardworking, Motivated & Inspirational
Xin Yin is informative and she is able to share relevant details based on my current life stage. She has given me the assurance that I am covered should anything happen to me.There is good rapport between myself and Xin Yin, and she does follow up with policy reviews. She is hardworking, motivated & inspirational. Her responses to some clarifications are quick and informative.
Cheryl Ko
Events Manager -
Genuine & Real Financial Service Consultant
Joanne always listens before suggesting anything. With her, I get the best policies customized according to my financial needs/wants.Our conversations are always meaningful, which differentiate from others. Joanne is genuine and real. I will recommend her to my family and friends!
Xavier
Analyst, Investment Ops -
Xin Yin is trustworthy, knowledgeable, responsive, not pushy and supportive!
Xin Yin's sharing and planning have given me a clearer understanding of my financial goals and how to achieve them. She simplifies complex financial concepts into a manageable process and is always encouraging, making financial planning much easier for me.She genuinely prioritises my needs rather than just selling a plan. She takes the time to understand my concerns, and provides clear and practical advice, and is always accommodating to my requests. And this makes her stand out as a Financial Services Consultant.
I have not claimed anything so far, but her service is definitely reliable and reassuring. She's very accommodating to my requests and ensures that I fully understand my options before making any decisions.
We've known each other since poly, and you've always been a sincere and hardworking person. Though life took us in different directions for a while, I'm grateful that we reconnected as friends first and eventually embarked on this journey together. I'm truly thankful for the person you are, and I have no doubt you'll shine wherever you go. Rock on, Xin Yin!
Celine Tee
Human Resources Executive -
Genuine, Helpful & Extremely Patient!
Xin Yin was extremely helpful and patient throughout our various meet ups. It’s my first time purchasing insurance products for myself and Xin Yin was very kind to explain the differences between each product and the ones which would be suitable for me within my financial means.Xin Yin’s sharing has definitely helped me to realise the products which I was missing. Since she took time to share with me the comparisons of each product, it has also helped me to save a lot of time. She is very efficient and I appreciate the regular follow ups.
She is patient, totally not pushy and her willingness and passion to help others is to be applauded! Most financial advisors tend to be pushy or salesy but I appreciate her genuineness to help people.
I have met a number of financial advisors before Xin Yin and she is definitely one whom I would definitely recommend to my family and friends!
Pamela Chin
Realtor -
Informative & Detailed
Xin Yin is really informative, she provided me with detailed information on Financial Planning and advise me what kind of plans will benefit my needs.
After speaking with her, I better know how I should plan for my future. She is also someone who doesn’t push me to purchase any products but does a balance planning for me.I will certainly recommend her to my family and friends!
Lim Kwee Bing
Pharmacy Technician -
Patient, Genuine & Thoughtful!
What I like most about my sessions with Xinyin is her patience and thoughtfulness. She is not pushy and takes the time to make sure I understand everything. She ensures that I can fully grasp the information, addressing all my doubts and questions. She also goes beyond just offering advice, making sure I feel comfortable and informed about my financial decisions.
Xinyin’s sharing and planning have been incredibly helpful in making me realize the importance of starting my savings and protection plans early. She explained different options based on my current financial situation and also offered insight into other plans I could consider in the future when my financial situation improves. Her guidance helped me understand that preparing for the future, especially while I'm young and healthy, is crucial.
Xinyin's after-service and assistance with claims have been excellent. She is always available to guide me through the process and make sure I’m clear on the steps. Whenever I have any questions or concerns regarding claims, she provides quick and efficient support, making the whole experience much easier to navigate.
What makes Xinyin different from other service providers is her genuine care she adds to every interaction. While other advisors focus on providing the necessary information, Xinyin takes the time to build a relationship and ensure I feel supported throughout the entire process. She is not just about business; she genuinely cares about my well-being, checking in on me and offering her help in ways that go beyond the typical advisor-client relationship.
Godffrey Fong
Process Technician -
Useful Insights on Financial Planning
Joanne has a cheerful personality, she is outspoken and gave me useful insights on financial planning.
I got to know her from my boyfriend and I have found her to be informative and professional.
Foo Kai Xin
Entomologist -
Informative, Professional & Helpful
Xin Yin is informative, professional and helpful. She provides me with yearly review, give me useful financial advices and customized according to my needs.I will recommend her to my family and friends!
Lim Zhi Feng
Engineer